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Techno Tips
Supra iBox GE Lockbox Print E-mail
About seven years ago, the Supra iBox System was introduced to provide a platform that that would eliminate the need for carrying multiple devices and provide real estate professionals with an all-in-one, easy to use solution to help you get more hours out of your busy day. According to GE, thousands of agents now utilize this and claim it saves an average agent 30 minutes per day. (But none of us are average, so imagine how much time it saves us?!)

Read more about iBox

List of compatible PDAs

 
Listing Blogger Print E-mail
Why blogging works When you're doing searches for buyers you spend all sorts of time in MLX/S clicking and emailing. That's part of the job. The downside is that sending lots of email to buyers is not always positive. Perhaps some blog technology can help.

What's wrong with the current method?

First, we live in a world of too much email as it is. I don't know anyone that wishes they could spend more time deleting/purging/forwarding email. So if you're sending one message for each property, at some point, you will exceed the comfort level of the recipeint.

Read more...
 
SE Optimization Print E-mail
When agents say, "I need SEO!" what they are really saying is "I want more traffic, I want my phone to ring, I want more leads!" But SEO is not some snap-your-fingers magic that happens overnight.

If there is one undeniable truth about SEO (search engine optimization), it is the fact that it is a time-consuming endeavor that requires consistent effort, creativity, specific market knowledge, clear understanding of optimization techniques, and yes, risks. It is is a conscious effort done by someone who is able to set a well-defined target and find ways to get there.

If you want your website to be more effective, read this 6 page report from APIN.COM.


Brought to you by APIN.COM
 
The Cost of #1 Print E-mail
Organic search listings are those that result from content, inbound links, search engine techniques and time. The good thing about organic listings is that you don't have to pay for the clicks.

If your site is not ranking well in the organic search listings, you're missing out on a lot of traffic. About 80% of the clicks in primary search engines occur in the organic search listings, with the balance going to paid ad listings.

But what if you're in a hurry and want to jump to the top? No problem! All you have to do is pay for it.

What does it cost to be #1? (for "Ann Arbor" and "Real Estate") As of today, being first can run you as much as $5 per click. That's not per lead, that's click!

Here's the top 10 along with what they're paying:

Read more...
 
Simple Websites Print E-mail
It doesn't take much to create a showcase website for a property. Back in the old days, you needed to be some HTML hacker/guru and understand FTP commands like GET, PUT and ASCII. Ok, that doesn't sound all that tough, but let's just say it was a chore to get something out there.

There are a few different ways to accomplish a simple effective way to provide a web tour for a property:

1. Pay for it!
2. DIY! (do it yourself)
3. Just use Picasa

Read more...
 

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